The world’s largest coffee chain, Starbucks, has come under fire in China for reportedly charging locals higher prices than in other major markets. It’s is the most expensive coffee in China and compaired to the states it still more expensive.
The official China Central Television (CCTV) claimed Starbucks earns higher margins in China due to its pricing. The Chinese are just willing to pay for brand name.
Starbucks is the latest foreign company to come under scrutiny from Chinese media over its pricing practices.
Earlier this year, Apple and Nestle were also put under pressure to review their prices or customer service.
Starbucks is rapidly expanding in China, which is set to overtake Canada as its second-biggest market next year.
In the CCTV report that aired on Sunday, it said a medi...Read More